Are AI Chatbots Your Friend? Foe? Friday?
I think AI is (or will be) the new SEO. And I think the companies that move first will have a HUGE advantage...
PREDICTION: #AI is (or at least, will be) the new #SEO.
I know this is a kinda 🌶 take and feels attention-grabby but hear me out...
OpenAI and DeepSeek AI both now offer web search within their chat interfaces. Perplexity already does it.
So, over time, I think people will ask these AI chatbots for answers instead of searching on Google. Maybe we'll even see the emergence of personalized 'Fridays' who will be a mix of Siri, Alexa, Jeeves, and your (IRL) best friend.
You instinctively know it too.
And if you extrapolate that thought a bit more, you'll realize that this impacts the #SEO and #SEM industry quite a bit.
People will stop 'searching' on Google for products and services. They will start 'asking' these #Fridays for answers. That means it will slowly matter less and less how you rank on Google and will matter more and more what each of these AI chatbots thinks of you. And if they don't know-like-trust you, then you are gonna have a tough time in your market, I promise you.
So, what's the answer? How do you get these chatbots to 'know-like-trust' you?
I don't have all the answers yet BUT one idea I am increasingly sure about is that you will need to create MORE content around your product or service that these chatbots can ingest and assimilate. Write blogs, send newsletters, make podcasts, record videos - long and short. Create as much content as you can, as soon as you can...
...because if you are not feeding the LLMs your side of the story, you will never get the chatbots to say what you want them to say.
