Markets are *noisy* conversations.

Strange, isn’t it?

All of us hailed the coming of a shareable, collaborative web and ‘lovingly’ named it Web 2.0. But along with it came announcements and offerings, options and varieties; faster than anything else. So much, that the low murmur of the internet rose to a harsh, loud, incoherent noise. So much, that we are beginning to denounce it like no other.

Hypocrisy? Nope, I think “Familiarity breeds Contempt” is more like it…

Web 2.0 was a concept. Each one of us interpreted the concept and put forth ideas of their own. As a result, there was a rush of ideas and hence a flood of communication. People started ‘socializing’ on the web. Social networks boomed and people came ‘closer’.

IMHO, it all started with the advent of broadband connectivity. Being ‘always-on’ had a direct implication, that of being connected with all your near and dear ones. Web 2.0 looked upon the internet as one huge community, with local groups of people inhabiting it. This concept was publicized and then, taken too literally. Thus, were born the social networks of today.

The community is a market and markets have alternatives. Working on the same lines, social networks began to sprout, each claiming to offer something different from the other. But, the basic objective of these networks was the same – connecting people and conducting conversations across the globe.

The market analogy gives us yet another insight. Every product has competition. And every competitive product has a seller who is willing to canvass for it. The greater the competition, the larger the canvassing and the noisier the market. In the end the market become a large noisy mass of voices and nothing audible or coherent.

Get the drift?

The web as a marketplace has been inundated with offerings. The noise in the marketplace will remain until the day the sellers give up or the stocks dry up. Since, there is little chance of the latter happening, we will have to wait for the former to happen and pray that it happens sooner, rather than later.

The noise of the eMails and IMs that have been flying back and forth has overwhelmed us to the extent that we now want out. But without them, how would we communicate, let alone converse?

Or, are we wrong in assuming that eMails & IMs are the only methods of communication? What if there IS an alternative?

Will things be different?

Technorati Tags: web2.0, conversation, market, cluetrain

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